Followers are different from community members. Followers click “like” every now and then. Sometimes they retweet. Occasionally they click on links. Community members, on the other hand, frequently comment. They share on a daily basis. They consistently contribute to the discussion.
Followers and community members behave very differently, but why? What makes a community member from a follower?
In The Art of Community by Jono Bacon (free download here), the author spells out in great detail what makes a community member. As a fresh community manager, I created a Coles Notes (or tl;dr) version of what he said as a constant reminder of what experiences I need to facilitate among the community members.
These are important points to keep in mind for anyone who is charged with growing a fanbase or a following. When you can fulfill these needs, you’ll find that it’s much easier to sell your cause (of course, the challenge instead is in facilitating the fulfillment of these needs).
I highly recommend reading Jono’s book to any aspiring community managers out there. There is tremendous insight on nearly every page, and you will refer back to it time and time again.
Is there a trait or experience missing? Please leave a comment!